"Juliano Lima believed in the skills of his countrymen, but he knew that few Brazilian crafters had the resources to bring their work to a larger market. He wanted to create a global brand of leather shoes that were not only handmade, but made without chemicals for dyes or tanning (i.e. chrome). He traveled over 8,000 kilometers through Brazil looking for artisans who knew how to craft and dye leather the old way."
"In the state of Ceará he found leather-workers whose hand-made process dated from the sixteenth century. Here they were still tanning leather without using chrome. To move beyond the colors of brown and black, he pushed to find a way to color his shoes with natural dyes. To create a more sustainable sole, Lima's team began experimenting with using old tires, eventually creating a tool to craft the tires and separate the rubber from the steel wires."